Luxury Performance Sports Cars allows customers to customize their dream cars online creating engaging customer experience

One of the world’s best known brands in luxury, performance sports cars, wanted to improve its customer experience and provide prospective buyers the ability to conveniently custom design their own sports car online. To accomplish this, the design tool had to interact with the manufacturing and inventory systems, which proved to be challenging since the interface was based on the IBM® OS/2® operating system with 3270 screens. The manufacturer selected GT Software’s Ivory® Service Architect™ because the solution would require no additional processing capacity on the mainframe to meet the stringent costs and time requirements of the project. The installation of the solution took approximately three hours, and as complicated as the information orchestration appeared, within a day they developed, published, and started using the Web service.

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